Reworked. Redone. Repurposed.
Nearly all Pearl Wilson products are vintage, thrifted, or consigned and have been reworked, redone, or repurposed to be reworn, reused, and reloved
Pearl Wilson, as a brand, is dedicated to honoring the old through the new.
A little letter from me
(the founder)
"My hope is that Pearl can work for anyone who wants to add a little western fun into their style. If there is one thing I’ve learned from my time in Texas, it’s that: If you here with genuine respect for the West, then y’all are welcome.
I made Pearl to do the same. Whether you’re a full-blown cowgirl or just breaking in your new boots, you should feel right at home in some Pearl Wilson."
We like our planet, so...
Pearl is not political, but Pearl does love our planet. Knowing the impact that the fashion industry has on today’s and tomorrow’s natural environment, it didn’t seem right to add to the problem if there was another way to do things. Our way takes a little more time (finding or sourcing garments, fabrics, antiques, etc…), which does mean it will cost a little more, but we can all feel good about one less piece of fashion waste sitting in a landfill for the next 100 or so years.
All Pearl Wilson Premium Denim Jackets are treated with DURITex™:
an antimicrobial treatment that’s not made from a bunch of crazy chemicals.
Turns out an all-natural formula gets the job done better anyways…
Without getting too sciencey, here are a few things DURITex™ has been proven to do: ​
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Extends the life of the garment by reinforcing the fibers of the garment against the natural deterioration process.
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Eliminates and inhibits the growth of bacteria, fungus, molds, mildews, etc…
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Reduces your need to throw it in the laundry (aka, less water!)